"Marvelous" PR Decisions: Marvel's Anti-Bullying Campaign

"Marvelous" PR Decisions: Marvel's Anti-Bullying Campaign

Cap says, "Fight bullying with more bullying! 'Merica!!" Captain America #25  "Anti-Bullying" variant available in October

          We all know that Marvel has always had an excellent PR department. However, as of late, Marvel has been making quite a few big public relations related decisions worth mentioning. In regards to the topic of diversity, Marvel couldn't be doing enough for the cause. This is particularly apparent in their executive decisions to give Thor a sex change, and to introduce a new African American Captain America, (The Falcon). (Two decisions I don't personally agree with, but  it is still huge comics news.)

Marvel's new launch of their 2014/2015 titles will include The Falcon as the new Captain America and a female Thor.

                  However, if there is one decision Marvel has made recently that is hard not to stand behind, it is definitely their October "Anti-Bullying" campaign. Next month, members of both The Avengers and Guardians of the Galaxy will be teaming up with Stomp Out Bullying to put an end to this unnecessary and cruel childhood epidemic. Check out these cool variants of Star Lord, Rocket Raccoon, Gamora and the Incredible Hulk below:

         

Legendary Star Lord #4

Rocket Raccoon #4

Guardians of the Galaxy #20

Hulk smash bullies!!! Hulk #7

               As you can see, each variant cover features a different Marvel character either stopping a bully in the act, or comforting a victim of bullying in some way. The covers are very heart-warming, and send a powerful message that this is a crucial social issue that both children and adults should be aware of. All in all, bullies suck at life. Good job Marvel!